In 2019, L&M began the process of rebranding their name from L&M Financial to L&M Wealth Management. This effort included a new logo, updated color palette, and refreshed visual identity across all marketing channels.
The rebranding effort coincided with the start of the COVID-19 pandemic, which delayed signage installation. With the original sign removed and the building facade left blank for nearly two years, the need for impactful, brand-aligned financial signage became a top priority post-pandemic.
While L&M had survived for some time without signage on their building, there was still a sense of urgency coming out of the pandemic to accelerate the promotion of the firm's new brand, especially as in-person engagement returned.
Key signage requirements included:
A unique design that showcased the new logo with professionalism and subtle boldness.
The signage needed to be compelling and visible during both the day and at night.
The solution proposed leveraged Kalisign's new Slimtek-S system which provides a unique halo-lighting effect for both lettering and shapes. This system was an ideal solution for premium financial signage that balances elegance, precision, and visibility.
Our solution included:
The result was a sleek, modern, and memorable financial signage installation that brought the firm’s refreshed brand to life. The lighting effects combine to create not only an accurate representation of the brand day and night, but do so in a way that enhances the overall brand!
Looking for custom financial signage that reflects your company? Contact Flexlume to explore signage solutions that elevate your brand.
"Very nice everyone!
I want to add how impressed I was with the two gentlemen crew you sent here yesterday. They were approachable, positive, found work arounds for the obstacles they encountered and worked diligently. Assets to your company for sure. I wish some of the other outside companies we work with were half as good as your crew and your sales/design team have been.
Richard Kohl - VP, Business Operations, L&M Wealth Management
L&M Wealth Management is a family owned and run financial advisory firm that has been providing financial planning to thousands of people across New York State since 1972. At L&M, we don’t view what we do as simply managing money – we build relationships and continue to grow our business through honesty, integrity, and hard work. We show up every day thinking about ways we can serve our clients better. Our goal is to become the only financial advisor our clients ever need by delivering the highest quality advice and service.